You either pay the fee/percent for using a credit card at the time of purchase or everyone pays for it in the higher price of the product whether you pay with cash or with credit. Consumer pays for it either way. Retailers that don't specifically charge you more for the credit card have passed on those expenses in the prices of their products along with all their other expenses to operate their business and maintain a certain profit margin. When CC companies started charging processing fees, retailers didn't just pay that money out of their own pockets and live with smaller profits. Just like when our government wants to tax "big business" more, that gets passed along into higher prices to the consumer. All the recent consumer protection rules for credit cards are just costing companies and in the end US more money.
For the OP, I'd say go online and email the Texas Attorney General's Office to find out if what this company did is illegal. I really don't think it is as even gas stations/truck stops sometimes charge a cash price and a credit card price for fuel and that is basically the same thing as charging you a fee or percentage.



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