A single clownfish can be bought for about 25¢ on the dock, and it it marked up from the initial buyer to the local transhipper to the US transhipper to your LFS, where you eventually buy it for $20. All the money in between goes to pay shipping costs, employee wages, rent, electricity, and there is hopefully profit somewhere in there as well.
The 25% Thursday discount is absolutely to get customers in to buy dry goods-- it's quite the event, I've only been once, but there were about 15 people milling around the store that came solely for their SW shipment. It saves Fintique money on saltwater tank space too, because they don't have to have quite so many tanks running to keep all the fish from their orders, nor do they have to worry about stock dying in their tanks. It's really an ingenious business strategy if you think of it.




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