JoeClark
Mon, 4th Sep 2017, 08:15 AM
Long considered the pinnacle of the aquarium hobby by many in the industry, reef aquariums afford retailers high-margin coral and equipment sales. But as product innovation continues to make coralkeeping easier than it’s ever been, new opportunities are opening up for industry participants to generate profit and keep customers coming back.
When it comes to coral livestock, many retailers reported that high margins and relatively low competition is keeping the market attractive and lucrative.
“Livestock has got to be your bread and butter because the internet is killing everything else,” said James Minigh, owner of Bluewater Reef Aquatics in Daytona Beach, Fla. “A lot of people don’t want to buy livestock offline.”
The reefkeeping hobby also is more accessible than ever, meaning retailers have access to a wider customer base.
“Innovations in lighting technologies and feeding and filtration have really made reefkeeping so that honestly anyone can do it now,” said Bruce Kelley, manager at Aquatek Tropical Fish in Austin, Texas. “And you don’t have to have a 200-gallon tank; you can do it in a 10-gallon tank and be successful at it.”
Nano tanks are still drawing newer, less-experienced hobbyists in, primarily because of low entry costs. However, low cost does not necessarily equate to user friendly. Nano tanks are an exception to the trend of easier-to-master reef setups.
For More Brand Video (http://blog.advids.co/20-brilliant-brand-video-examples-to-inspire-you/)
When it comes to coral livestock, many retailers reported that high margins and relatively low competition is keeping the market attractive and lucrative.
“Livestock has got to be your bread and butter because the internet is killing everything else,” said James Minigh, owner of Bluewater Reef Aquatics in Daytona Beach, Fla. “A lot of people don’t want to buy livestock offline.”
The reefkeeping hobby also is more accessible than ever, meaning retailers have access to a wider customer base.
“Innovations in lighting technologies and feeding and filtration have really made reefkeeping so that honestly anyone can do it now,” said Bruce Kelley, manager at Aquatek Tropical Fish in Austin, Texas. “And you don’t have to have a 200-gallon tank; you can do it in a 10-gallon tank and be successful at it.”
Nano tanks are still drawing newer, less-experienced hobbyists in, primarily because of low entry costs. However, low cost does not necessarily equate to user friendly. Nano tanks are an exception to the trend of easier-to-master reef setups.
For More Brand Video (http://blog.advids.co/20-brilliant-brand-video-examples-to-inspire-you/)